Wednesday, April 6, 2011

Intuit, Salesforce.com Announce Strategic Alliance to Offer Customer Relationship Management to 4 Million QuickBooks Customers

I've had quite a few calls on how the recent announcement of Intuit and Salesforce's Strategic Alliance and if or how this would effect InterWeave's Salesforce to QuickBooks Smart Solution. First, we would would like to commend both companies on an alliance that make sense not only for the companies, but more importantly, their customer base. Salesforces typical customer is not the small SMB that you will find in the Intuit Marketplace, but this offering will now allow them to start understanding the power of integrated CRM (front office) and their Financial application (back office).


A major contributing attribute is the acceleration of the adoption of social, mobile and open cloud CRM solutions into small businesses. There is a learning and adoption curve here, but packing a combined solution will ease the way for many small business owners.


And now to the question of how or will this effect InterWeave's Salesforce_QuickBooks Smart Solution. The answer is yes. Firstly, it will provide members of the Intuit Marketplace the entry into what CRM, Social Media and Accounting, when combined, provide to the business, the owners and the customers. Secondly, when the customer is looking to take the next step; to look at integration with eCommerce, ERP, eMail, MSSQL, Telephony and on, in a configurable setting where business process and workflow can be defined by the customer - this is where InterWeave Smart Solutions come in. We look forward to meeting them

Best Regards,

Bruce

Bruce Magown
CEO

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